Thursday, December 22, 2011

ATG Search: Explanation

ATG Search is a search solution for electronic stores. It helps a customer in searching item in a website very easily and shop directly from there, which give a better shopping experience. Directing the customer to a specified item fastly means more revenue. Key features that ATG highlight include integration with the shopping cart; thus helping the customer in checking out directly and also the search filters contents which are out of stock and items already in cart.Another feature is the near real time search update with each content change.ATG Search uses a Natural Language Processing(NLP) instead of a keyword processing.


Now a small note on ATg in their own words:-”ATG (Art Technology Group,Inc., NASDAQ: ARTG) makes the software that the world’s largest and most prestigious companies use to create a relevant and consistent customer experience, across the Web, e-mail, call center, and mobile channels. With ATG, world-class enterprises create and manage highly targeted online commerce and marketing campaigns, as well as loyalty-driving and cost effective knowledge management, customer service, and support initiatives. ATG’s solutions power brands including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, AT&T Wireless, Best Buy,Boeing, France Telecom, Friends Provident, General Electric, Hewlett-Packard, HSBC, InterContinental Hotels Group, Kingfisher, Neiman Marcus, Philips, Procter & Gamble, SBC, T-Mobile, Target, US Army, US Federal Aviation Administration, Wells Fargo, Warner Music, and Yahoo! The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.”

1 comment:

Anonymous said...

nice one

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